Back to work
Lumen Labelwear · Fashion / D2C · 2025
A first drop that sold out before the launch ad ended.
Performance AdsCreative ProductionSocial Media
The brief
We led launch strategy, produced 38 pieces of campaign content and ran a 6-week paid sprint across Meta and Google.
Results
₹1.2cr
Drop-1 revenue
5.1×
Launch ROAS
38
Original content pieces
Approach
We started with a two-week strategy sprint — auditing the existing brand, interviewing customers and writing a positioning doc the founder could quote in a meeting. From there, a 30-day content system shipped weekly, and a paid sprint plugged into the same creative library.
Every Monday, a one-page dashboard. Every quarter, a creative reset. No retainer fluff, no "deliverables" no-one reads.