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North Coffee Co. · D2C / F&B · 2025
From neighbourhood roaster to a national cult brand.
Brand StrategySocial MediaPerformance Ads
The brief
We rebuilt North's brand voice, launched a monthly content engine and ran performance ads that paid for themselves inside week two.
Results
4.2×
Revenue lift in 9 months
+312%
Instagram followers
2.7×
Blended ROAS
Approach
We started with a two-week strategy sprint — auditing the existing brand, interviewing customers and writing a positioning doc the founder could quote in a meeting. From there, a 30-day content system shipped weekly, and a paid sprint plugged into the same creative library.
Every Monday, a one-page dashboard. Every quarter, a creative reset. No retainer fluff, no "deliverables" no-one reads.